We built this agency because luxury deserved better marketing.
The Conversion House was founded by practitioners who'd worked inside fashion houses, run campaigns across four continents, and watched too many luxury brands hand their growth to agencies that treated them like any other e-commerce client.
Couture does not behave like retail.
Luxury brands don't grow the way SaaS companies do. The playbooks are different. The buyer psychology is different. The relationship between desirability and revenue is more complex — and more fragile — than most growth agencies understand.
We built The Conversion House specifically for designer fashion and luxury brands operating across India, the UAE, the USA and the UK. Every service, every framework, every hire has been made with that focus in mind.
We protect the brand while we grow the business. Those two things are not in conflict — but they require a different kind of partner.
What we stand for.
Brand before volume
We never sacrifice desirability for short-term revenue. Every growth decision is evaluated against its impact on brand equity — not just the quarterly number.
Market fluency
India, UAE, USA and UK are not interchangeable. We have genuine cultural and commercial fluency in each market — not a single global playbook applied everywhere.
Practitioner-led
Our team has worked inside fashion houses and luxury brands, not just alongside them. We understand the internal pressures, the creative constraints, and the commercial realities.
Revenue accountability
We are a growth partner, not a creative supplier. Every engagement is structured around measurable commercial outcomes — and we stand behind them.
Practitioners, not theorists.
Arjun Mehta
Founder & CEO
12 years in luxury brand marketing across India, UAE and the UK. Previously Head of Growth at a pan-India luxury retail group and brand consultant to several European fashion houses entering the Indian market. Founded The Conversion House to build the agency he wished had existed.
Natasha Al-Rashid
Head of Paid Media
Managed over $15M in luxury paid media spend across Meta, Google and programmatic networks in the UAE, USA and UK. Deep expertise in high-net-worth audience targeting and luxury ROAS optimisation. Previously at a leading Dubai luxury agency.
Priya Sharma
Head of Editorial & Content
Former fashion editor turned brand strategist. Has built editorial content programmes for designer labels in India, the UK and the Gulf. Believes luxury content should feel like the brand, not like marketing — and that the two are not mutually exclusive.
James Whitfield
Head of Commerce & Conversion
E-commerce and DTC specialist with a decade of experience in luxury and premium fashion. Has rebuilt checkout and commerce experiences for brands across all four markets. Obsessive about converting high-intent visitors without cheapening the brand.
Work with people who understand the brand.
We take on a limited number of new clients each quarter. If you're serious about growing without compromising, let's talk.